It is a scientifically researched and proven fact that the simple concept of color can stimulate moods, emotions and feelings. The human body reacts on multiple levels in response to colors, especially to some that might have a close relationship with a particular color. For example: Looking at the color red might speed up ones heart rate, it is a stimulating color that can effect the body psychically, and is often a passionate color. This traces back to primitive times of fire, danger, and alarm all being represented by the color red. Looking at the color yellow can focus ones mind, and is often a cheerful color. Because of the sun, yellow is the most visible color and also the most attention getting. Reason why most traffic signs, safety vests, and highlighters are all some form of a yellow shade, it captures and focuses your attention. Combine both sets of those attributes into one reaction and you’ll find yourself looking at the perfect color. Orange. The color orange captures the same attention and cheerfulness that yellow does, while at the same time radiating the depth and passion that a red will command. I personally associate orange with creativity, fun, and liveliness. That color description suits Micah’s S2000 and Jameson’s Exige almost perfectly. The personality of these cars is fun, passionate, lively and these cars capture attention anywhere on the road.